10 of Asia’s Most Colorful Festivals

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Asia is home to some of the world’s most remarkable festivals. These events are more than just celebrations; they are a living testament to traditions that have been kept alive for centuries. 

Participating  in these festivals provides a unique opportunity to immerse yourself in the diverse cultures and rich histories that define Asia.

And with an Asia eSIM from aloSIM, you can hop between these festivals like a breeze. You can keep in touch, post your adventures, and find your way around easily, all without a hitch.

So let’s set out on a journey through Asia to discover the brightest and most colorful festivals of this wonderful continent.

1. Diwali: The Festival of Lights, India

Diwali, one of the most beloved festivals in India, truly embodies the essence of color and light. Celebrated usually between October and November, this festival signifies the victory of light over darkness and good over evil. Streets and homes are decorated with lamps and candles, and the sky is lit with fireworks, creating a wonderful show of lights.

Travel Tip: Engage with a local family or community group to experience Diwali traditions like the lighting of diyas (oil lamps), fireworks, and sharing of sweets. Participating in a home celebration can offer a more intimate understanding of the festival’s significance.

2. Holi: The Festival of Colors, India

Holi, another gem from India, is a festival that paints the country in color. Marking the arrival of spring, Holi is celebrated by throwing colored powders and water on each other, dancing under water sprinklers, and enjoying festive foods and drinks. The happy atmosphere and the sight of everyone covered in colors are truly a unique experience.

Travel Tip: Wear old clothes that you don’t mind getting stained and consider protecting your hair with oil or a cap.

3. Lantern Festival: Sky Lanterns of Pingxi, Taiwan

While the Lantern Festival is celebrated across China and in Chinese communities worldwide, Taiwan offers a unique take on this beautiful event, particularly in the small town of Pingxi. Held annually on the 15th day of the first lunar month, the Pingxi Sky Lantern Festival lights up the night sky with thousands of paper lanterns, each carrying the hopes, dreams, and wishes of individuals into the heavens. Participants write their wishes on the lanterns before releasing them into the sky, symbolizing the release of old energies and the welcoming of new blessings and opportunities.

Travel Tip: Write your wishes in advance and bring a camera with a good low-light setting to capture the lanterns as they float into the sky. Use your Asia eSIM to share your captures instantly, immersing your family and friends in the festival fun.

4. Loi Krathong: Festival of Lights, Thailand

Loi Krathong is celebrated on the evening of the full moon of the 12th month in the traditional Thai lunar calendar, usually in November. Participants make krathongs (floating baskets) from banana leaves, flowers, incense, and candles, and release them on rivers. This beautiful ritual symbolizes the letting go of grudges and anger, allowing participants to start fresh. The sight of thousands of candle-lit krathongs floating away, coupled with fireworks and traditional performances, creates a truly magical atmosphere.

Travel Tip: Take part in a krathong-making workshop to create your own float with personal significance. 

5. Gion Matsuri: A Parade of Traditions, Japan

The Gion Matsuri, taking place in Kyoto, is one of the most famous festivals in Japan, celebrated throughout July. It’s known for its grand parade of floats, some of which are several stories high and require dozens of people to maneuver through the narrow streets. The festival is named after the Gion district of Kyoto, which is home to the Yasaka Shrine, around which the festivities center.

Travel Tip: Schedule time to visit the yamaboko float exhibitions in the days leading up to the parade. Learn about the history and significance of each float to appreciate the craftsmanship and tradition behind them.

6. Thaipusam: A Display of Devotion, Malaysia

Thaipusam, celebrated by the Tamil community in Malaysia, is a festival held in honor of Lord Murugan, the Tamil God of war. Participants carry kavadis – a physical burden which can range from pots of milk to elaborate altars attached to the body via hooks and skewers piercing the skin. The practice signifies burdens and obstacles in life being overcome with the help of the divine.

Travel Tip: Dress conservatively, observe quietly and ask for permission before taking photos.

7. Boryeong Mud Festival: Fun in the Mud, South Korea

Held in July in Boryeong, a town around 200 km south of Seoul, the Mud Festival attracts visitors from all over the globe. The festival was originally conceived to promote the beneficial properties of Boryeong’s mud, and it has since turned into a week-long extravaganza of mud wrestling, mud sliding, and even a mud king contest.

Travel Tip: Bring a waterproof bag for your belongings and old sneakers that can handle getting muddy. 

8. Chuseok: Korean Thanksgiving, South Korea

Chuseok, also known as Korean Thanksgiving Day, is one of South Korea’s most important traditional festivals. Celebrated over a three-day period around the Fall Equinox, Chuseok is a time when families gather, share food, and pay respect to their ancestors. One of the highlights is the preparation of songpyeon, a special rice cake, which families make together. Folk dances, traditional games, and the wearing of the hanbok (traditional Korean attire) make Chuseok a cultural experience you’ll want to take part in. 

Travel Tip: Visiting folk villages can be particularly interesting, as they often have special Chuseok events and performances. Using an Asia eSIM can help you find the best spots and understand the traditions as you join in the celebrations.

9. Dashain: A Celebration of Victory, Nepal

Dashain is the longest festival in the Nepalese annual calendar. This 15-day festival occurs in September or October and is dedicated to the goddess Durga, known for her strength, protection, and power. It symbolizes the victory of good over evil. The skies of Nepal are filled with kites, and homes are decorated with swings. Goat meat dishes are especially popular during Dashain as animal sacrifice is a part of the festival’s rituals. 

Travel Tip: Participate in the kite-flying activities and try the special festival dishes like the goat meat delicacies, sel roti (a sweet, ring-shaped rice bread), momo (dumplings filled with meat or vegetables) and bara (lentil pancakes).  

10. Ati-Atihan Festival: The Filipino Mardi Gras, Philippines

The Ati-Atihan Festival, held in January in the town of Kalibo on the island of Panay, is often referred to as the Filipino Mardi Gras. Participants paint their faces in many different colors and wear elaborate costumes as they dance to the rhythmic beating of drums. The festival honors the Santo Niño (Infant Jesus) and celebrates the indigenous Ati people. 

Travel Tip: Learn a few basic dance moves and join the street parties. Dress in comfortable clothing and don’t forget to try the local street food for a taste of Filipino cuisine.


Asia’s festivals are a testament to the continent’s diverse cultural landscape, each offering a unique experience that’s steeped in tradition. 

Whether you want to stream the rhythmic beats of the Gion Matsuri parade or navigate the playful pandemonium of the Boryeong Mud Festival, an Asia eSIM is your best friend. Get a downloadable Asia eSIM from aloSIM so you can easily navigate the festivals, use translation apps to chat with the locals, share your Holi selfies, make reservations and stay in touch with family back home, without worrying about finding a Wi-Fi spot.

So pack your bags and get ready to dive into the colorful, dynamic festivals of Asia. Each one is a doorway to the heart of its community, inviting you to participate, celebrate, enrich your travel experience and leave you with unforgettable memories.

Which festival are you excited to explore first?

About the Author

Jeremy Scott Foster

Jeremy Scott Foster is an adventure-junkie, gear expert and travel photographer based in Southern California. Previously nomadic, he’s been to ~50 countries and loves spending time outdoors. You can usually find him on the trail, on the road, jumping from bridges or hustling on his laptop working to produce the best travel and outdoors content today.

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